Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About this Project A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About this Project The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, […]
Dippin’ Dots Food Photography
Food Styling & Product Photography In-House Creative for Dippin’ Dots Ice Cream | 2005-2011 About this Project All of my food styling—aside from a couple of times my husband has asked me to help with photos for his vintage food blog—has been for either Dippin’ Dots Ice Cream or Arby’s Restaurant Group. I was in-house […]
Dippin’ Dots Menu System
Dippin’ Dots Menu System In-House Enterprise-Level Creative Direction & Design for Dippin’ Dots Ice Cream | 2007-2009 About this Project What kicked off this whole project was a combination of two things: 1. Me being tired of photographing the same flavors over and over again in different cups and 2. Some on-the-ground, real-life UX research […]