Coach Outlet Brand Relaunch
Coach Outlet Brand Relaunch Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About this Project This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use […]
PPG Olympic: Open. Stain. Enjoy.
PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About this Project Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the […]
The Home Depot Movers Production
The Home Depot Movers Production Trade School Custom Production for The Home Depot | November 2022 About this Project A key area The Home Depot has tasked Trade School with is helping consumers know they can come to The Home Depot to tackle both big and small tasks at the project level. One of the […]
The Home Depot TikTok Launch
The Home Depot TikTok Launch Trade School Custom Production for The Home Depot | June 2022 About this Project Our primary goal in launching TikTok as a channel for The Home Depot was to build authentic relationships with the next generation of homeowners and Associates through product, project or brand truths. We proposed a combination […]
First Watch: Purple Haze
First Watch “Purple Haze” Brand Awareness Campaign Vert Digital work for First Watch Restaurants | April 2022 About this Project I debated even putting this work on my site since I didn’t get to see it through to activation, but I chose to include it as a great example of, “We came up with a […]
Arby’s Social Stunts & Activations
Arby’s Social Stunts & Activations ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Not every social stunt needs to cost millions of dollars to be effective. If the idea is good, it’ll make itself viral. When we had a budget over $50K, that was a lot—and most of that went […]
Arby’s Real-Time Social
Arby’s Real-Time Social ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Social has to react at “the speed of culture” according to current belief. Meaning: anyone who works in social is on call 24/7/365. It wasn’t unusual to have a “war room” call on a Saturday night because someone had […]
Arby’s Planned Social
ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021
Magic: The Gathering – Kaldheim Social Launch
Magic: The Gathering – “Kaldheim” Social Launch Moxie work for Wizards of the Coast / Hasbro | 2020-2021 About this Project Wizards of the Coast came to Moxie based on the social content our team had been doing for years for Arby’s. They said, “We want that team for Kaldheim.” Because we had proven that we […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About this Project We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 […]