CREATIVE & DESIGN LEADER
I’m a multidisciplinary creative leader with 20+ years building enterprise marketing systems, sales enablement programs, and AI-powered creative platforms that drive revenue growth for B2C and B2B technology companies.
I’ve led global and national efforts across digital, social, experiential, and traditional channels for powerhouse brands like Arby’s, The Home Depot, Coach Outlet, Dippin’ Dots Ice Cream, and Wizards of the Coast. I’ve also launched proprietary AI platforms and developed sales enablement systems across 36 countries—translating complex technical capabilities into compelling business narratives for C-suite buying committees.
Proven ability to lead creative at scale
Strategic mindset for platform innovation
Fluency in building cross-functional, agile teams
Relentless dedication to team development and retention
Enterprise sales enablement expertise
AI/ML platform development and thought leadership
B2B SaaS marketing experience
Hybrid creative-technical capability
Exceptional campaign performance results
Credibility with clients and stakeholders
Global marketing experience
The Home Depot – Orange Apron Media (Retail Media Platform)
Mainspring AI – Trade School’s Proprietary Creative Automation Platform
BCD Travel – TripSource B2B SaaS Platform (available in 36 countries)
Profisee – Master Data Management Software for Microsoft Azure
Trade School – Enterprise Healthcare, CPG, and Technology Clients
RECOGNITION & INDUSTRY IMPACT
While my recent focus has been enterprise B2C and B2B marketing and AI platform development, my body of work spans consumer brand campaigns that have earned industry recognition:
AAF Regional Addy’s
1 Gold
2 Silver
AAF Atlanta Addy’s
5 Gold
4 Silver
3 Bronze
Cannes Lions
Silver: Social Influencer
Content Marketing Awards
Best Use of Facebook
Digiday Awards
2 Finalist
International Echo Awards
Bronze: Art Direction
Runner-Up: Content
Effie North America
Gold: Sustained Success – Products
Esquire Gaming Awards
Best Feast for Gamers
PR News Social Media Awards
Winner: Facebook | Community / Engagement
Shorty Awards
2 Gold
1 Silver
1 Bronze
3 Finalist
Before going agency-side in 2016, most of the strategy and creative work I did was in the background: sales enablement tools and executive presentation decks, white papers and infographics, creative strategy and content/collateral development for trade shows and events, and using data to develop more effective tools and processes for the teams I built. I was a passionate, hands-on contributor and thought leader—but not often a public speaker outside of industry events and product roadshows.
That all changed when I joined the Arby’s social content team and I was put into the limelight. I was invited to several conventions to speak and do live crafting demos, and the larger team was invited to multiple events to speak on behalf of the brand. The biggest stage we were on was at SXSW in 2019, where we spoke about building brand engagement through niche marketing strategies. My team’s primary objective for most of the time I worked on the Arby’s social account was Brand Affinity… and our content obviously hit a sweet spot for a lot of people. We had a number of writeups across every corner of the internet from Adweek and AdAge to Rolling Stone, Fast Company and TMZ to obscure fan-centric subReddits.
“…what’s really crazy about these replicas isn’t just the fact that they’re life-like and that a fast-food chain created them, but the fact that they’re made out of nothing but sandwich boxes. The same sandwich boxes that barely stretch over a foot in length. It must have taken hundreds of these things to pull something like this off.
The amount of attention that went into each model’s design is staggering. The Hardy-Daytona model made excellent use of stenciling and cut-outs to capture most, if not all, of the details of Cloud’s bike. Arby’s even used foil to create the illusion of a honed-edge for the Buster Sword.”
“Arby’s… has revamped its brand and advertising strategy over the last several years, which has proven to be effective. … the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content.”
“While gamers might not have been thinking about Arby’s, it’s obvious from the range of games subject to the company’s social creative efforts that the small team working on them has definitely been thinking about games.”
“The company—which specialises in fast food and nerd jokes on Twitter—worked with cosplay costume and props builder Volpin Props to construct a Nightmare statue from Soulcalibur that stood a very impressive 7’8”.”
“…Saucy_AF is clearly a joke, but also simultaneously a very real thing, making it the perfect millennial marketing stunt.”
