The Home Depot Pro Design System & Brand Guide
The Home Depot Pro “It’s About Time” Design System & Brand Guide Trade School Design Direction for The Home Depot | August 2025 (ongoing) About this Project As soon as Denise See joined the Pro team at The Home Depot, she started making changes to the Pro branding. The brushed steel look went away. A […]
The Home Depot Dream Baths Design System
The Home Depot “Dream Baths” Design System & Brand Guide Trade School Design Direction for The Home Depot | June 2025 About this Project The Home Depot went through a period of elevating several product categories via “surges,” where those categories would receive a slightly different design treatment that still felt very “Home Depot” but […]
Mainspring AI
Mainspring AI Trade School AI Tool Creation | 2024-2025 About this Project Look, ma! I helped build an AI. I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch. I’ve done a LOT of research into DCO and AI-enabled Creative […]
Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]
Dippin’ Dots Food Photography
Food Styling & Product Photography In-House Creative for Dippin’ Dots Ice Cream | 2005-2011 About this Project All of my food styling—aside from a couple of times my husband has asked me to help with photos for his vintage food blog—has been for either Dippin’ Dots Ice Cream or Arby’s Restaurant Group. I was in-house […]