Skills TEAM LEADERSHIP – Collaborative and Enthusiastic People Lead • Leading and developing high-performing, award-winning Creative teams for over 20 years • Embracing administrative duties to allow my teams to produce the best work with the fewest process obstructions • Setting the tone by encouraging everyone to bring their whole selves to work by being my authentic self • Supervising and project-managing remote teams across multiple cities, time zones and countries • Supervising and mentoring interns • Developing trust within teams to create confidence to work independently and not feel micro-managed • Collaborating across a variety of teams and functions in fast-paced, professional environments • Thriving in high-energy settings managing multiple work streams simultaneously • Presenting, communicating and thinking critically both internally and with clients • Directing agency partners / vendors / contractors through strong verbal and written communication • Jumping in at any level as needed to bring a project to completion CREATIVE – Detail-Oriented Art Director, Designer and Illustrator • Demonstrating strong creative and critical thinking by designing and building across a variety of touch points: point-of-purchase and retail; environmental / brick and mortar; experiential / trade shows; event activations; web/mobile UI and UX; infographics and data visualization; photography; packaging; identity and branding • Designing and building across a variety of media: digital, mobile, AR/VR, packaging, print, animation, paper craft, food • Utilizing compelling storytelling to create consistent, tailored Creative assets • Directing photo and video shoots with a singular artistic vision to meet the clients’ goals • Producing: estimating, designing for prepress / preparing final files, visiting sites, checking presses STRATEGY – Insights-Driven Trend Pusher • Turning research and intelligence into relevant, actionable insights for Creative and Marketing • Developing bespoke brand and market narratives based on data • Staying ahead of trends in technology through continuous research • Driving innovation and continuous improvement of process and desired business outcomes • Analyzing complex data sets and distilling findings into usable insights • Developing presentations and pitches to sell through big ideas • Watching trends and leading vision for content strategy, ideation, creation, photography and editing MARKETING – Adept Relationship Builder • Understanding of integrated marketing across the prospect life cycle and engagement funnel • Managing branded partnerships / cross-branded promotion marketing and licensing • Building relationships through client interaction, sales, negotiation and budget planning • Developing and launching products and solutions based on client and market needs • Meticulously planning, scheduling and executing both D2C and B2B campaigns for online and offline / out of home

“Adventure is Out There” Egg 

April 12, 2019

Vanessa Toro is one of the masterminds behind Bombshells ATL, a free "artful egg hunt for adults" in Atlanta. Green plastic eggs are hidden in lieu of the art eggs, and each has a number inside that corresponds with one of the donated eggs. Usually, 50 eggs or more are decorated and donated by local artists, and I've been told that competition and trading are fierce. My friend Jessica Larkin got me tuned in to participate for the first time in 2019, and I had an absolute blast making this egg. 

Unfortunately, Atlanta weather being what it is, they had to postpone the 2019 hunt due to rain several weekends in a row... which means "Adventure is Out There" still doesn't have a home. 

You can see the community reactions to the egg on Bombshells ATL's Instagram. I'm definitely making another one in 2020... maybe this one will be "Down" and I'll build Hades' realm from Hercules. 

BONUS 

I may have taken too many photos of the house and egg in progress (this isn't even all of them)... but I was honestly IN LOVE with this build. I worked on it almost exclusively at night, so the time stamps on the photos are usually 2 or 3 AM. 

I drilled a hole in the top of the wooden egg and placed an 18-gauge wire down it about an inch for stability; and built the chimney on the house hollow so I could slide it right over the wire. I knew the balloons were going to need all the support I could give them, and the wire going through the chimney worked perfectly. 

The tiny house
For scale... the house is ½" tall
The house slid down onto the wire via the chimney
Before the back half was added
Gluing hundreds of punched pieces
The first time the house came together
Quaint.
Paradise Falls V1
Right before I turned it in for the hunt

Tagged: Bombshells ATL | paper craft
Papercraft
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