Skills TEAM LEADERSHIP – Collaborative and Enthusiastic People Lead • Leading and developing high-performing, award-winning Creative teams for over 20 years • Embracing administrative duties to allow my teams to produce the best work with the fewest process obstructions • Setting the tone by encouraging everyone to bring their whole selves to work by being my authentic self • Supervising and project-managing remote teams across multiple cities, time zones and countries • Supervising and mentoring interns • Developing trust within teams to create confidence to work independently and not feel micro-managed • Collaborating across a variety of teams and functions in fast-paced, professional environments • Thriving in high-energy settings managing multiple work streams simultaneously • Presenting, communicating and thinking critically both internally and with clients • Directing agency partners / vendors / contractors through strong verbal and written communication • Jumping in at any level as needed to bring a project to completion CREATIVE – Detail-Oriented Art Director, Designer and Illustrator • Demonstrating strong creative and critical thinking by designing and building across a variety of touch points: point-of-purchase and retail; environmental / brick and mortar; experiential / trade shows; event activations; web/mobile UI and UX; infographics and data visualization; photography; packaging; identity and branding • Designing and building across a variety of media: digital, mobile, AR/VR, packaging, print, animation, paper craft, food • Utilizing compelling storytelling to create consistent, tailored Creative assets • Directing photo and video shoots with a singular artistic vision to meet the clients’ goals • Producing: estimating, designing for prepress / preparing final files, visiting sites, checking presses STRATEGY – Insights-Driven Trend Pusher • Turning research and intelligence into relevant, actionable insights for Creative and Marketing • Developing bespoke brand and market narratives based on data • Staying ahead of trends in technology through continuous research • Driving innovation and continuous improvement of process and desired business outcomes • Analyzing complex data sets and distilling findings into usable insights • Developing presentations and pitches to sell through big ideas • Watching trends and leading vision for content strategy, ideation, creation, photography and editing MARKETING – Adept Relationship Builder • Understanding of integrated marketing across the prospect life cycle and engagement funnel • Managing branded partnerships / cross-branded promotion marketing and licensing • Building relationships through client interaction, sales, negotiation and budget planning • Developing and launching products and solutions based on client and market needs • Meticulously planning, scheduling and executing both D2C and B2B campaigns for online and offline / out of home

Press

Our team's primary objective for most of the time I worked on the Arby's social account was Brand Affinity... and the number of writeups we got attest to the fact that our content hit a sweet spot for a lot of people. We were invited to multiple events to speak on behalf of the brand, and I was invited to several conventions to speak and do live crafting demos.

For "Arby's Missing Menu" TikTok Influencer Campaign

Rolling Stone  |  Mashed  |  Nation's Restaurant News  |  TikTok's Newsroom

For the Hardy Daytona from "Final Fantasy 7: Remake"

GameSpot | Game Rant
FF7-Remake_GameRant

GameSpot

Final Fantasy 7 Remake Launch Inspires Tributes From The Doom Slayer, Arby's

"An awesome piece of fan art and some amazing cardboard papercraft are two of the ways companies are tipping a hat to FF7."

Game Rant

"...what's really crazy about these replicas isn't just the fact that they're life-like and that a fast-food chain created them, but the fact that they're made out of nothing but sandwich boxes. The same sandwich boxes that barely stretch over a foot in length. It must have taken hundreds of these things to pull something like this off.

The amount of attention that went into each model's design is staggering. The Hardy-Daytona model made excellent use of stenciling and cut-outs to capture most, if not all, of the details of Cloud's bike. Arby's even used foil to create the illusion of a honed-edge for the Buster Sword."

For General Nerdiness / Love for the Arby's Content

Esquire  |  Twiends  |  PRNewswire  |  Cracked  |  Viewster  |  FoodBeast  |  Asian Crush  |  Goboiano  |  Bored Panda  |  Bento Byte  |  Campaign Live  |  A-List Daily  |  Anime News Network  |  Bleeding Cool  |  Intelligent Design Collective (iDC)  |  PRNews  | The Social Shake-Up Show  |  Dorkly  |  Sweety High  |  Kotaku  |  Anime News Network  |  Find Your Inner Geek  |  The Chive
Social-Media_Foodbeast

FoodBeast

"Don’t get me wrong, there’s plenty of creativity in the fast food space. But Arby’s just took it to another level."

PRNewswire

"Arby's... has revamped its brand and advertising strategy over the last several years, which has proven to be effective. ... the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content."

Kotaku

Why Arby's Twitter Is All Over Gaming Right Now

"While gamers might not have been thinking about Arby’s, it’s obvious from the range of games subject to the company’s social creative efforts that the small team working on them has definitely been thinking about games."

For #MakeMySandwich

Infosurhoy  |  NowThis  |  Independent.ie  |  Bailiwick Express (UK)  |  Naomi the Boss  |  Express and Star  |  Thrillist  |  EventHubs  |  Ekla (India)  |  Fans of David  |  MMORPG.com  |  Apocalypse
Thrillist_MakeMySandwich

Thrillist

"Late last week, the chain hired an artist to create portraits made of sandwich fixin's. People tweeted to Arby's with the hashtag #MakeMySandwich, and they made a sandwich in the shape of that person's face. It wasn't just some vague resemblance, either. The sandwiches were incredible likenesses of people and characters. (Even if the creation wasn't the most delicious sandwich in the world.)"

For DCI Championships 2018

Reddit

For Anime Expo 2018 / Nightmare

Kotaku  |  Adweek  |  GameRevolution  |  EventHubs  |  Reddit  |  Destructoid
Nightmare_Adweek

Adweek

"Arby’s has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the chain’s Instagram and Twitter accounts."

Kotaku

"The company—which specialises in fast food and nerd jokes on Twitter—worked with cosplay costume and props builder Volpin Props to construct a Nightmare statue from Soulcalibur that stood a very impressive 7’8”."

For E3 / Jump Force

Reddit

For Saucy_AF

The Verge  |  Fast Company  |  Daily Mail UK  |  Adweek  |  AdAge/Creativity Online
Saucy_AF_AdAge

AdAge

"This week, Arby's began offering its saucily-named font--Saucy_AF--for download. The AF, the fast-feeder says, stands for "Arby's Font," but you can go ahead and interpret it however you'd like."

Fast Company

"...Saucy_AF is clearly a joke, but also simultaneously a very real thing, making it the perfect millennial marketing stunt."

For Brandi Chastain's Hall of Fame Portrait

TMZ

For SONY PlayStation's God of War Game Release

GameInformer

For Ranma 1/2

Crunchyroll

For Anime Expo 2017

Anime News Network

For Nintendo's Switch Announcement

Polygon

For "Geek the Halls" Facebook Live

Twinfinite

Appearances & Live Events

July 4-7, 2019
March 16, 2019
September 15-16, 2018
August 2-5, 2018
June 29, 2018

Wanna find me elsewhere?

You'll get bored quickly... it's a lot of photos of my adorable husband, our kids and our rescue dog, Porter.