Press
Our team's primary objective for most of the time I worked on the Arby's social account was Brand Affinity... and the number of writeups we got attest to the fact that our content hit a sweet spot for a lot of people. We were invited to multiple events to speak on behalf of the brand, and I was invited to several conventions to speak and do live crafting demos.
For "Arby's Missing Menu" TikTok Influencer Campaign
For the Hardy Daytona from "Final Fantasy 7: Remake"
Final Fantasy 7 Remake Launch Inspires Tributes From The Doom Slayer, Arby's
"An awesome piece of fan art and some amazing cardboard papercraft are two of the ways companies are tipping a hat to FF7."
"...what's really crazy about these replicas isn't just the fact that they're life-like and that a fast-food chain created them, but the fact that they're made out of nothing but sandwich boxes. The same sandwich boxes that barely stretch over a foot in length. It must have taken hundreds of these things to pull something like this off.
The amount of attention that went into each model's design is staggering. The Hardy-Daytona model made excellent use of stenciling and cut-outs to capture most, if not all, of the details of Cloud's bike. Arby's even used foil to create the illusion of a honed-edge for the Buster Sword."
For General Nerdiness / Love for the Arby's Content
Esquire | Twiends | PRNewswire | Cracked | Viewster | FoodBeast | Asian Crush | Goboiano | Bored Panda | Bento Byte | Campaign Live | A-List Daily | Anime News Network | Bleeding Cool | Intelligent Design Collective (iDC) | PRNews | The Social Shake-Up Show | Dorkly | Sweety High | Kotaku | Anime News Network | Find Your Inner Geek | The Chive
"Don’t get me wrong, there’s plenty of creativity in the fast food space. But Arby’s just took it to another level."
"Arby's... has revamped its brand and advertising strategy over the last several years, which has proven to be effective. ... the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content."
Why Arby's Twitter Is All Over Gaming Right Now
"While gamers might not have been thinking about Arby’s, it’s obvious from the range of games subject to the company’s social creative efforts that the small team working on them has definitely been thinking about games."
For #MakeMySandwich
"Late last week, the chain hired an artist to create portraits made of sandwich fixin's. People tweeted to Arby's with the hashtag #MakeMySandwich, and they made a sandwich in the shape of that person's face. It wasn't just some vague resemblance, either. The sandwiches were incredible likenesses of people and characters. (Even if the creation wasn't the most delicious sandwich in the world.)"
For DCI Championships 2018
For Anime Expo 2018 / Nightmare
Kotaku | Adweek | GameRevolution | EventHubs | Reddit | Destructoid
"Arby’s has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the chain’s Instagram and Twitter accounts."
"The company—which specialises in fast food and nerd jokes on Twitter—worked with cosplay costume and props builder Volpin Props to construct a Nightmare statue from Soulcalibur that stood a very impressive 7’8”."
For E3 / Jump Force
For Saucy_AF
"This week, Arby's began offering its saucily-named font--Saucy_AF--for download. The AF, the fast-feeder says, stands for "Arby's Font," but you can go ahead and interpret it however you'd like."
"...Saucy_AF is clearly a joke, but also simultaneously a very real thing, making it the perfect millennial marketing stunt."
For Brandi Chastain's Hall of Fame Portrait
For SONY PlayStation's God of War Game Release
For Ranma 1/2
For Anime Expo 2017
For Nintendo's Switch Announcement
For "Geek the Halls" Facebook Live
Appearances & Live Events
July 4-7, 2019
March 16, 2019
September 15-16, 2018
August 2-5, 2018
June 29, 2018
Wanna find me elsewhere?
Take a look at my cut paper artwork that has moved its way over to Instagram, or connect with me on LinkedIn.
