CREATIVE & DESIGN LEADER
I’m a multidisciplinary creative leader with over two decades of experience turning marketing challenges into audience-first, results-driven campaigns.
I’ve led global and national efforts across digital, social, experiential, and traditional channels for powerhouse brands like Arby’s, The Home Depot, Coach Outlet, Dippin’ Dots Ice Cream, and Wizards of the Coast.
Proven ability to lead creative at scale
Fluency in building cross-functional, agile teams
Strategic mindset for platform innovation
Relentless dedication to team development and retention
Hybrid creative-technical capability
Exceptional campaign performance results
Credibility with clients and stakeholders
Global marketing experience
Award-winning body of work
Authenticity and adaptability
AAF Regional Addy’s
1 Gold
2 Silver
AAF Atlanta Addy’s
5 Gold
4 Silver
3 Bronze
Cannes Lions
Silver: Social Influencer
Content Marketing Awards
Best Use of Facebook
Digiday Awards
2 Finalist
International Echo Awards
Bronze: Art Direction
Runner-Up: Content
Effie North America
Gold: Sustained Success – Products
Esquire Gaming Awards
Best Feast for Gamers
PR News Social Media Awards
Winner: Facebook | Community / Engagement
Shorty Awards
2 Gold
1 Silver
1 Bronze
3 Finalist
My team’s primary objective for most of the time I worked on the Arby’s social account was Brand Affinity… and our content obviously hit a sweet spot for a lot of people. I was invited to several conventions to speak and do live crafting demos and the larger team was invited to multiple events to speak on behalf of the brand. We had a number of writeups across every corner of the internet from Adweek and AdAge to Rolling Stone, Fast Company and TMZ to obscure fan-centric subReddits.
“…what’s really crazy about these replicas isn’t just the fact that they’re life-like and that a fast-food chain created them, but the fact that they’re made out of nothing but sandwich boxes. The same sandwich boxes that barely stretch over a foot in length. It must have taken hundreds of these things to pull something like this off.
The amount of attention that went into each model’s design is staggering. The Hardy-Daytona model made excellent use of stenciling and cut-outs to capture most, if not all, of the details of Cloud’s bike. Arby’s even used foil to create the illusion of a honed-edge for the Buster Sword.”
“Arby’s… has revamped its brand and advertising strategy over the last several years, which has proven to be effective. … the brand has since revamped its social media presence to not take itself too seriously while also engaging with niche audiences such as the video game community who responds to its gaming references, giving its fans more reason to share and engage with their content.”
“While gamers might not have been thinking about Arby’s, it’s obvious from the range of games subject to the company’s social creative efforts that the small team working on them has definitely been thinking about games.”
“The company—which specialises in fast food and nerd jokes on Twitter—worked with cosplay costume and props builder Volpin Props to construct a Nightmare statue from Soulcalibur that stood a very impressive 7’8”.”
“…Saucy_AF is clearly a joke, but also simultaneously a very real thing, making it the perfect millennial marketing stunt.”
