The Home Depot Dream Baths Design System
The Home Depot “Dream Baths” Design System & Brand Guide Trade School Design Direction for The Home Depot | June 2025 About this Project The Home Depot went through a period of elevating several product categories via “surges,” where those categories would receive a slightly different design treatment that still felt very “Home Depot” but […]
The Home Depot Smart Home Design System
The Home Depot “Smart Home” Design System & Brand Guide Trade School Design Direction for The Home Depot | August/September 2024 About this Project The Home Depot went through a period of elevating several product categories via “surges,” where those categories would receive a slightly different design treatment that still felt very “Home Depot” but […]
Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About this Project A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About this Project The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, […]
Dippin’ Dots Menu System
Dippin’ Dots Menu System In-House Enterprise-Level Creative Direction & Design for Dippin’ Dots Ice Cream | 2007-2009 About this Project What kicked off this whole project was a combination of two things: 1. Me being tired of photographing the same flavors over and over again in different cups and 2. Some on-the-ground, real-life UX research […]