Jif Squeeze “Gladiator” Social Campaign

Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 was the […]

Advito Brand Design System

Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the increasingly complex […]

STAR Power by Spanx Branding

STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line on time. […]

CE Tech Brand & Design System

CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down to only […]

Glacier Bay Brand & Design System

Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, Sr. Packaging […]