The Home Depot Dream Baths Design System
The Home Depot “Dream Baths” Design System & Brand Guide Trade School Design Direction for The Home Depot | June 2025 About this Project The Home Depot went through a period of elevating several product categories via “surges,” where those categories would receive a slightly different design treatment that still felt very “Home Depot” but […]
Mainspring AI
Mainspring AI Trade School AI Tool Creation | 2024-2025 About this Project Look, ma! I helped build an AI. I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch. I’ve done a LOT of research into DCO and AI-enabled Creative […]
Coach Outlet Brand Relaunch
Coach Outlet Brand Relaunch Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About this Project This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use […]
Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About this Project A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About this Project The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, […]
Dippin’ Dots Menu System
Dippin’ Dots Menu System In-House Enterprise-Level Creative Direction & Design for Dippin’ Dots Ice Cream | 2007-2009 About this Project What kicked off this whole project was a combination of two things: 1. Me being tired of photographing the same flavors over and over again in different cups and 2. Some on-the-ground, real-life UX research […]