Coach Outlet Brand Relaunch
Coach Outlet Brand Relaunch Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use of AI […]
PPG Olympic: Open. Stain. Enjoy.
PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the work among […]
Magic: The Gathering – Kaldheim Social Launch
Magic: The Gathering – “Kaldheim” Social Launch Moxie work for Wizards of the Coast / Hasbro | 2020-2021 About Wizards of the Coast came to Moxie based on the social content our team had been doing for years for Arby’s. They said, “We want that team for Kaldheim.” Because we had proven that we “got” Gamers […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 was the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line on time. […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down to only […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, Sr. Packaging […]