Baskin-Robbins “Go Bananas”
Go Bananas Trade School Custom Production for Baskin-Robbins | February 2026 About this Project This was the first official Baskin-Robbins production done by Trade School after the account transferred to us from 22Squared. I was not originally on this project other than to lead the tactical media deliverables buildout post-shoot, but this is yet another […]
The Home Depot Pro Design System & Brand Guide
The Home Depot Pro “It’s About Time” Design System & Brand Guide Trade School Design Direction for The Home Depot | August 2025 (ongoing) About this Project As soon as Denise See joined the Pro team at The Home Depot, she started making changes to the Pro branding. The brushed steel look went away. A […]
Rheem Water Heaters Production
Rheem Water Heaters Trade School Custom Production for The Home Depot’s Orange Apron Media & Rheem | September 2025 About this Project Originally, there were going to be four water heaters, which meant four :15sec videos and a total of 16 stills we needed to capture all in one day. There were also only supposed […]
PPG Olympic: Open. Stain. Enjoy.
PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About this Project Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the […]
The Home Depot Movers Production
The Home Depot Movers Production Trade School Custom Production for The Home Depot | November 2022 About this Project A key area The Home Depot has tasked Trade School with is helping consumers know they can come to The Home Depot to tackle both big and small tasks at the project level. One of the […]
The Home Depot TikTok Launch
The Home Depot TikTok Launch Trade School Custom Production for The Home Depot | June 2022 About this Project Our primary goal in launching TikTok as a channel for The Home Depot was to build authentic relationships with the next generation of homeowners and Associates through product, project or brand truths. We proposed a combination […]
First Watch: Purple Haze
First Watch “Purple Haze” Brand Awareness Campaign Vert Digital work for First Watch Restaurants | April 2022 About this Project I debated even putting this work on my site since I didn’t get to see it through to activation, but I chose to include it as a great example of, “We came up with a […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About this Project We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 […]
Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]