Mainspring AI

Mainspring AI Trade School AI Tool Creation | 2024-2025 About Look, ma! I helped build an AI. I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch.  I’ve done a LOT of research into DCO and AI-enabled Creative Automation platforms […]

Coach Outlet Brand Relaunch

Coach Outlet Content Refresh Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use of AI […]

STAR Power by Spanx Branding

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STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line on time. […]

CE Tech Brand & Design System

CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down to only […]

Glacier Bay Brand & Design System

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Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, Sr. Packaging […]