Arby’s Social Stunts & Activations
Arby’s Social Stunts & Activations ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Not every social stunt needs to cost millions of dollars to be effective. If the idea is good, it’ll make itself viral. When we had a budget over $50K, that was a lot—and most of that went […]
Arby’s Real-Time Social
Arby’s Real-Time Social ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Social has to react at “the speed of culture” according to current belief. Meaning: anyone who works in social is on call 24/7/365. It wasn’t unusual to have a “war room” call on a Saturday night because someone had […]
Arby’s Planned Social
ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021
Magic: The Gathering – Kaldheim Social Launch
Magic: The Gathering – “Kaldheim” Social Launch Moxie work for Wizards of the Coast / Hasbro | 2020-2021 About this Project Wizards of the Coast came to Moxie based on the social content our team had been doing for years for Arby’s. They said, “We want that team for Kaldheim.” Because we had proven that we […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About this Project We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 […]
Dippin’ Dots Food Photography
Food Styling & Product Photography In-House Creative for Dippin’ Dots Ice Cream | 2005-2011 About this Project All of my food styling—aside from a couple of times my husband has asked me to help with photos for his vintage food blog—has been for either Dippin’ Dots Ice Cream or Arby’s Restaurant Group. I was in-house […]