Mainspring AI

Mainspring AI Trade School AI Tool Creation | 2024-2025 About Look, ma! I helped build an AI. I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch.  I’ve done a LOT of research into DCO and AI-enabled Creative Automation platforms […]

The Home Depot Organic Social

The Home Depot Organic Social Custom Content Trade School work for The Home Depot | 2022-2025 https://scottandrewhunt.com/wp-content/uploads/2024/12/THD_2024-Christmas-Day_BTS.mp4 Celebrate and foster inclusion. Heritage Month Posts Seasonal & Holiday Posts The Home Depot and DEI I had the privilege of working with Lindsey Cirmotich on several projects including The Home Depot’s TikTok channel launch and the PPG campaign where she […]

Coach Outlet Brand Relaunch

Coach Outlet Content Refresh Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use of AI […]

PPG Olympic: Open. Stain. Enjoy.

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PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the work among […]

The Home Depot Movers Production

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The Home Depot Movers Production Trade School Custom Production for The Home Depot | November 2022 About A key area The Home Depot has tasked Trade School with is helping consumers know they can come to The Home Depot to tackle both big and small tasks at the project level. One of the key project […]

The Home Depot TikTok Launch

The Home Depot TikTok Launch Trade School Custom Production for The Home Depot | June 2022 About Our primary goal in launching TikTok as a channel for The Home Depot was to build authentic relationships with the next generation of homeowners and Associates through product, project or brand truths. We proposed a combination of organic […]

First Watch: Purple Haze

First Watch “Purple Haze” Brand Awareness Campaign Vert Digital work for First Watch Restaurants | April 2022 About I debated even putting this work on my site since I didn’t get to see it through to activation, but I chose to include it as a great example of, “We came up with a great idea, […]

Arby’s Social Stunts & Activations

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Arby’s Social Stunts & Activations ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About Not every social stunt needs to cost millions of dollars to be effective. If the idea is good, it’ll make itself viral. When we had a budget over $50K, that was a lot—and most of that went to our […]

Arby’s Real-Time Social

Arby’s Real-Time Social ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About Social has to react at “the speed of culture” according to current belief. Meaning: anyone who works in social is on call 24/7/365. It wasn’t unusual to have a “war room” call on a Saturday night because someone had mentioned Arby’s […]