First Watch: Purple Haze
First Watch “Purple Haze” Brand Awareness Campaign Vert Digital work for First Watch Restaurants | April 2022 About this Project I debated even putting this work on my site since I didn’t get to see it through to activation, but I chose to include it as a great example of, “We came up with a […]
Arby’s Social Stunts & Activations
Arby’s Social Stunts & Activations ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Not every social stunt needs to cost millions of dollars to be effective. If the idea is good, it’ll make itself viral. When we had a budget over $50K, that was a lot—and most of that went […]
Arby’s Real-Time Social
Arby’s Real-Time Social ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Social has to react at “the speed of culture” according to current belief. Meaning: anyone who works in social is on call 24/7/365. It wasn’t unusual to have a “war room” call on a Saturday night because someone had […]
Arby’s Planned Social
ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021
Magic: The Gathering – Kaldheim Social Launch
Magic: The Gathering – “Kaldheim” Social Launch Moxie work for Wizards of the Coast / Hasbro | 2020-2021 About this Project Wizards of the Coast came to Moxie based on the social content our team had been doing for years for Arby’s. They said, “We want that team for Kaldheim.” Because we had proven that we […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About this Project We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 […]
Advito Brand Design System
Advito Brand Design System In-House Design Direction for Advito / BCD Travel | 2014 About this Project Advito was founded in 2006 as the consulting arm of the global travel management company, BCD Travel. They were born out of a desire from clients for valuable, independent advice to help their organizations streamline and optimize the […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About this Project A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About this Project The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, […]