Mainspring AI

Mainspring AI Trade School AI Tool Creation | 2024-2025 About this Project Look, ma! I helped build an AI. I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch.  I’ve done a LOT of research into DCO and AI-enabled Creative […]

“Dreamsong” & “Songteller” Cut Paper

“Dreamsong” and “Songteller” Creator work for Ballast TV and Dollywood Parks & Resorts | June and December 2024 About this Project So this one time, I was hired to make a Christmas present for Dolly Parton… Yes, you read that correctly. Dolly Parton owns a piece of my cut paper artwork thanks to the relationship […]

Coach Outlet Brand Relaunch

Coach Outlet Brand Relaunch Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About this Project This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use […]

PPG Olympic: Open. Stain. Enjoy.

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PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About this Project Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the […]

The Home Depot Movers Production

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The Home Depot Movers Production Trade School Custom Production for The Home Depot | November 2022 About this Project A key area The Home Depot has tasked Trade School with is helping consumers know they can come to The Home Depot to tackle both big and small tasks at the project level. One of the […]

The Home Depot TikTok Launch

The Home Depot TikTok Launch Trade School Custom Production for The Home Depot | June 2022 About this Project Our primary goal in launching TikTok as a channel for The Home Depot was to build authentic relationships with the next generation of homeowners and Associates through product, project or brand truths. We proposed a combination […]

First Watch: Purple Haze

First Watch “Purple Haze” Brand Awareness Campaign Vert Digital work for First Watch Restaurants | April 2022 About this Project I debated even putting this work on my site since I didn’t get to see it through to activation, but I chose to include it as a great example of, “We came up with a […]

Arby’s Social Stunts & Activations

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Arby’s Social Stunts & Activations ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Not every social stunt needs to cost millions of dollars to be effective. If the idea is good, it’ll make itself viral. When we had a budget over $50K, that was a lot—and most of that went […]

Arby’s Real-Time Social

Arby’s Real-Time Social ROAR Groupe / Moxie work for Arby’s Restaurants | 2016-2021 About this Project Social has to react at “the speed of culture” according to current belief. Meaning: anyone who works in social is on call 24/7/365. It wasn’t unusual to have a “war room” call on a Saturday night because someone had […]