Rheem Water Heaters
Rheem Water Heaters Trade School Custom Production for The Home Depot’s Orange Apron Media & Rheem | September 2025 About this Project Originally, there were going to be four water heaters, which meant four :15sec videos and a total of 16 stills we needed to capture all in one day. There were also only supposed […]
Coach Outlet Brand Relaunch
Coach Outlet Brand Relaunch Trade School + Shophouse for Tapestry / Coach Outlet | March-April 2024 About this Project This is one of the most complex projects I’ve ever worked on. In total, the combined teams of ShopHouse and Trade School created over 1,200 unique pieces of content in a five-week sprint. WITHOUT the use […]
PPG Olympic: Open. Stain. Enjoy.
PPG Olympic: Open. Stain. Enjoy. Trade School Custom Production for The Home Depot | March 2023 About this Project Trade School did three simultaneous productions and ad campaigns for PPG for The Home Depot: one each for Olympic (stain), Glidden (consumer paint) and PPG (professional paint). Our team concepted all three at once, then we divided up the […]
Magic: The Gathering – Kaldheim Social Launch
Magic: The Gathering – “Kaldheim” Social Launch Moxie work for Wizards of the Coast / Hasbro | 2020-2021 About this Project Wizards of the Coast came to Moxie based on the social content our team had been doing for years for Arby’s. They said, “We want that team for Kaldheim.” Because we had proven that we […]
Jif Squeeze “Gladiator” Social Campaign
Jif Peanut Butter – Jif Squeeze “Gladiator” Social Campaign Moxie work for Jif Peanut Butter / The J.M. Smucker Co. | December 2020–January 2021 About this Project We pitched a LOT of work for Jif, and the only one I was able to see through to completion before I left Publicis Groupe in February 2021 […]
STAR Power by Spanx Branding
STAR Power by SPANX Branding Contract work for Spanx via OnwardSearch | 2012-2013 About this Project STAR Power by Spanx was an exclusive brand going into Macy’s stores in August 2013. When I was brought on board in November of 2012 the project had… stalled. My entire contract was getting it across the finish line […]
CE Tech Brand & Design System
CE Tech Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T | 2012 About this Project A New(ish) brand While I was under contract with Aquent working for The Home Depot, there was a massive change to The Home Depot’s private label business. They were collapsing 52 private label brands down […]
Glacier Bay Brand & Design System
Glacier Bay Branding & Design System Contract work for The Home Depot via Aquent / Vitamin T in collaboration with Spring Design Partners | 2012 About this Project The Team Stacey Kadrmas – Sr. Manager, Brand Development (The Home Depot) Julie S. Foster – Brand Development Manager (The Home Depot) Scott Hunt – Creative & Design Lead, […]
Dippin’ Dots Food Photography
Food Styling & Product Photography In-House Creative for Dippin’ Dots Ice Cream | 2005-2011 About this Project All of my food styling—aside from a couple of times my husband has asked me to help with photos for his vintage food blog—has been for either Dippin’ Dots Ice Cream or Arby’s Restaurant Group. I was in-house […]