Mainspring AI

Trade School AI Tool Creation | 2024-2025

Look, ma! I helped build an AI.
I was part of the combined Trade School, Eskridge and Simply Put teams who built Mainspring AI to speed up Creative Automation with a human touch. 

I’ve done a LOT of research into DCO and AI-enabled Creative Automation platforms for my role at Trade School… and the biggest drawback I’ve seen in most of them is the lack of adjusting or editing possible once the AI has done its work. i.e., What you get is what you get.

-OR-

There is a huge price tag or “credit” spend attached to have the AI regenerate the ads with updated prompts.

Either way, a real human never gets a chance to touch the work and tweak it.

Mainspring AI is Trade School’s “Powered by AI, Guided by Humans” solution built to fill that gap of automation + human editing. I was one of the lead architects for Mainspring’s back end, specifically the design and coding of the platform’s visuals. (In other words, I designed the sexy part that actually makes the ads.)

I was also responsible for choosing the “end” platform where the designers and copywriters can step in to bring the human element to the editing process.

No spoilers about what’s under the hood… you’ll need to schedule a demo with the Trade School new business team to learn more about it.

The Team

Smarter creative automation.

Head over to the Mainspring page on Trade School’s website for the full story.