I’m a hands-on Creative Director, Art Director, Illustrator and Maker with over twenty years of professional experience and a track record for creating thumb-stopping social creative and developing high-performing teams. So yes… I’ve been around the block a few times; and starting my career post-grad in a small town and exhausting all the creative roles there meant that I learned a lot—but the job titles I had never matched what I did. I led all Creative for Dippin’ Dots, Inc. for over five years—and helped develop “Minion Madness Cookie Dough” as a co-branded tie-in with Illumination Entertainment when the first “Despicable Me” came out—but my title there was only ever “Designer.” I’ve driven initiatives for scalable digital creative solutions in addition to leading custom social content and video productions that resulted in double-digit sales increases. My career began in print design and gave me a strong grounding in production specs and “doing work right the first time” to avoid costly reprints. I’ve championed the power of social and new media; leading the launch of Facebook for Dippin’ Dots, Inc. (2007) and TikTok for Arby’s (2018) and The Home Depot (2022). I empower and challenge my teams to think strategically—not just creatively—as we work to elevate the brands we touch and make content that resonates with our audiences. I enjoy passing along what I’ve learned and teach new shooting, editing and software techniques to my teams on a regular basis to help everyone develop new skills. I’ve worked freelance, long-term contract, in-house and agency-side as a single contributor on a larger Marketing team as well as a Creative team leader and mentor—hence the number of titles that don’t accurately reflect the job I was hired to do. I identify as a member of the LGBTQ+ community and proudly bring my whole self to every role. I’ve won awards for my work, including a Cannes Silver Lion and a Shorty Award for Art Direction; but the one that means the most to me is the HOW Design award for the wedding invitations I created for my husband and me in 2014.
Header Graphic - thesaucepump - 1920x540

@thesaucepump on Instagram

Moxie work for Arby's Restaurants | Part of Arby's Escape Room Instagram Story Activation | June 24-25, 2019

Arby's is all about their sauces. Whether you're a fan of Arby's Sauce or Horsey Sauce (or not), sauces are a way of life at Arby's.

Since Arby's already owned the @sandwich Instagram handle, we looked into whether anything sauce-related was available. Rather than create yet another channel we would need to generate monthly content for, @thesaucepump became a one-off-barely-related-to-Arby's landing destination for one of the puzzles in the Escape Room activation.

The trend of super-curated "art" accounts (with deep-sounding captions that mean nothing) on Instagram was something we thought would be exactly the type of trend Arby's would enjoy lampooning... and they went for it. We spent an entire day in the Moxie Studio making the content for @thesaucepump with whatever red, blue, white and "cardboard-brown" pieces we could find in Moxie's prop storage closet, brought from home, or purchased inexpensively from our local Sam Flax art supply store. I have an assortment of random stuff at home in my crafting / making supplies, so I brought in two huge tubs of red, blue and white/silver bits and pieces: bottle caps, kitchen sponges, Red and Blue SOLO Cups, Gummi Bears, spools of thread, to-go food boxes, strawberries, Arby's red straws... we used anything that fit the color scheme. The dark blue piece of "Grover fur" and the red Arby's vinyl bag got a lot of use.

Oh, and three one-gallon bottles with Ghirardelli Sauce pumps attached to them which we filled with Elmer's Glue dyed different colors. It's REALLY not milk.

I think we had the most fun making all of the content for this page hardly anyone would see... 51 posts in all to just for ONE puzzle in the Escape Room. Hughston has a particularly good write-up on her portfolio site since she Art Directed all of the images titled, "The Understated Elegance of a Sauce Pump."

TheSaucePump_01 - 😩🎷🎶
😩🎷🎶
TheSaucePump_02 - The heart of another is a dark forest.
The heart of another is a dark forest.
TheSaucePump_03 - Everything in its place
Everything in its place
TheSaucePump_04 - I feel personally attacked.
I feel personally attacked.
TheSaucePump_05 - Don’t @ me
Don’t @ me
TheSaucePump_06 - 😤😤😤
😤😤😤
TheSaucePump_07 - Threads (1984)
Threads (1984)
TheSaucePump_08 - This is life, and life is pain.
This is life, and life is pain.
TheSaucePump_09 - OOPS haha
OOPS haha
TheSaucePump_10 - Sailing... takes me away to where I’m going
Sailing... takes me away to where I’m going
TheSaucePump_11 - Does my nose look big?
Does my nose look big?
TheSaucePump_12 - So you may be wondering how I got here.
So you may be wondering how I got here.
TheSaucePump_13 - #Selfie #NoMakeup #NoFilter
#Selfie #NoMakeup #NoFilter
TheSaucePump_14 - This is life, and life is beautiful
This is life, and life is beautiful
TheSaucePump_15 - 100% dairy free. Seriously. This stuff is not milk.
100% dairy free. Seriously. This stuff is not milk.
TheSaucePump_16 - And what a life it was.
And what a life it was.
TheSaucePump_17 - Get in formation.
Get in formation.
TheSaucePump_18 - I’m a star, I’m a star
I’m a star, I’m a star
TheSaucePump_19 - Staring into the abyss
Staring into the abyss
TheSaucePump_20 - I am watching u
I am watching u
TheSaucePump_21 - My best friend. My advocate. My ride or die #SauceHubby
My best friend. My advocate. My ride or die #SauceHubby
TheSaucePump_22 - ...is this normal?
...is this normal?
TheSaucePump_23 - The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.
The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.
TheSaucePump_24 - Or is it the deep water that runs still?
Or is it the deep water that runs still?
TheSaucePump_25 - If at first you don’t succeed, try and try and try and try and try and try and try and try and try and try an
If at first you don’t succeed, try and try and try and try and try and try and try and try and try and try an
TheSaucePump_26 - Tfw the bag is fully secured
Tfw the bag is fully secured
TheSaucePump_27 - It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.
It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.
TheSaucePump_28 - Secure the bag.
Secure the bag.
TheSaucePump_29 - But again, it’s not milk.
But again, it’s not milk.
TheSaucePump_30 - ...and what is this inside of this? I’d like to know how it tastes.
...and what is this inside of this? I’d like to know how it tastes.

The Team

Scott Hunt - Creative Direction, Concept

Hughston May - Concept, Photography, Art Direction, Design and Editing

Orin Heidelberg - Concept, Copywriting

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Wanna find me elsewhere?

You'll get bored quickly... it's a lot of photos of my adorable husband, our kids and our rescue dog, Porter.