Skills TEAM LEADERSHIP – Collaborative and Enthusiastic People Lead • Leading and developing high-performing, award-winning Creative teams for over 20 years • Embracing administrative duties to allow my teams to produce the best work with the fewest process obstructions • Setting the tone by encouraging everyone to bring their whole selves to work by being my authentic self • Supervising and project-managing remote teams across multiple cities, time zones and countries • Supervising and mentoring interns • Developing trust within teams to create confidence to work independently and not feel micro-managed • Collaborating across a variety of teams and functions in fast-paced, professional environments • Thriving in high-energy settings managing multiple work streams simultaneously • Presenting, communicating and thinking critically both internally and with clients • Directing agency partners / vendors / contractors through strong verbal and written communication • Jumping in at any level as needed to bring a project to completion CREATIVE – Detail-Oriented Art Director, Designer and Illustrator • Demonstrating strong creative and critical thinking by designing and building across a variety of touch points: point-of-purchase and retail; environmental / brick and mortar; experiential / trade shows; event activations; web/mobile UI and UX; infographics and data visualization; photography; packaging; identity and branding • Designing and building across a variety of media: digital, mobile, AR/VR, packaging, print, animation, paper craft, food • Utilizing compelling storytelling to create consistent, tailored Creative assets • Directing photo and video shoots with a singular artistic vision to meet the clients’ goals • Producing: estimating, designing for prepress / preparing final files, visiting sites, checking presses STRATEGY – Insights-Driven Trend Pusher • Turning research and intelligence into relevant, actionable insights for Creative and Marketing • Developing bespoke brand and market narratives based on data • Staying ahead of trends in technology through continuous research • Driving innovation and continuous improvement of process and desired business outcomes • Analyzing complex data sets and distilling findings into usable insights • Developing presentations and pitches to sell through big ideas • Watching trends and leading vision for content strategy, ideation, creation, photography and editing MARKETING – Adept Relationship Builder • Understanding of integrated marketing across the prospect life cycle and engagement funnel • Managing branded partnerships / cross-branded promotion marketing and licensing • Building relationships through client interaction, sales, negotiation and budget planning • Developing and launching products and solutions based on client and market needs • Meticulously planning, scheduling and executing both D2C and B2B campaigns for online and offline / out of home
Header Graphic - thesaucepump - 1920x540

@thesaucepump on Instagram

Moxie work for Arby's Restaurants | Part of Arby's Escape Room Instagram Story Activation | June 24-25, 2019

Arby's is all about their sauces. Whether you're a fan of Arby's Sauce or Horsey Sauce (or not), sauces are a way of life at Arby's.

Since Arby's already owned the @sandwich Instagram handle, we looked into whether anything sauce-related was available. Rather than create yet another channel we would need to generate monthly content for, @thesaucepump became a one-off-barely-related-to-Arby's landing destination for one of the puzzles in the Escape Room activation.

The trend of super-curated "art" accounts (with deep-sounding captions that mean nothing) on Instagram was something we thought would be exactly the type of trend Arby's would enjoy lampooning... and they went for it. We spent an entire day in the Moxie Studio making the content for @thesaucepump with whatever red, blue, white and "cardboard-brown" pieces we could find in Moxie's prop storage closet, brought from home, or purchased inexpensively from our local Sam Flax art supply store. I have an assortment of random stuff at home in my crafting / making supplies, so I brought in two huge tubs of red, blue and white/silver bits and pieces: bottle caps, kitchen sponges, Red and Blue SOLO Cups, Gummi Bears, spools of thread, to-go food boxes, strawberries, Arby's red straws... we used anything that fit the color scheme. The dark blue piece of "Grover fur" and the red Arby's vinyl bag got a lot of use.

Oh, and three one-gallon bottles with Ghirardelli Sauce pumps attached to them which we filled with Elmer's Glue dyed different colors. It's REALLY not milk.

I think we had the most fun making all of the content for this page hardly anyone would see... 51 posts in all to just for ONE puzzle in the Escape Room. Hughston has a particularly good write-up on her portfolio site since she Art Directed all of the images titled, "The Understated Elegance of a Sauce Pump."

TheSaucePump_01 - 😩🎷🎶
😩🎷🎶
TheSaucePump_02 - The heart of another is a dark forest.
The heart of another is a dark forest.
TheSaucePump_03 - Everything in its place
Everything in its place
TheSaucePump_04 - I feel personally attacked.
I feel personally attacked.
TheSaucePump_05 - Don’t @ me
Don’t @ me
TheSaucePump_06 - 😤😤😤
😤😤😤
TheSaucePump_07 - Threads (1984)
Threads (1984)
TheSaucePump_08 - This is life, and life is pain.
This is life, and life is pain.
TheSaucePump_09 - OOPS haha
OOPS haha
TheSaucePump_10 - Sailing... takes me away to where I’m going
Sailing... takes me away to where I’m going
TheSaucePump_11 - Does my nose look big?
Does my nose look big?
TheSaucePump_12 - So you may be wondering how I got here.
So you may be wondering how I got here.
TheSaucePump_13 - #Selfie #NoMakeup #NoFilter
#Selfie #NoMakeup #NoFilter
TheSaucePump_14 - This is life, and life is beautiful
This is life, and life is beautiful
TheSaucePump_15 - 100% dairy free. Seriously. This stuff is not milk.
100% dairy free. Seriously. This stuff is not milk.
TheSaucePump_16 - And what a life it was.
And what a life it was.
TheSaucePump_17 - Get in formation.
Get in formation.
TheSaucePump_18 - I’m a star, I’m a star
I’m a star, I’m a star
TheSaucePump_19 - Staring into the abyss
Staring into the abyss
TheSaucePump_20 - I am watching u
I am watching u
TheSaucePump_21 - My best friend. My advocate. My ride or die #SauceHubby
My best friend. My advocate. My ride or die #SauceHubby
TheSaucePump_22 - ...is this normal?
...is this normal?
TheSaucePump_23 - The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.
The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.
TheSaucePump_24 - Or is it the deep water that runs still?
Or is it the deep water that runs still?
TheSaucePump_25 - If at first you don’t succeed, try and try and try and try and try and try and try and try and try and try an
If at first you don’t succeed, try and try and try and try and try and try and try and try and try and try an
TheSaucePump_26 - Tfw the bag is fully secured
Tfw the bag is fully secured
TheSaucePump_27 - It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.
It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.
TheSaucePump_28 - Secure the bag.
Secure the bag.
TheSaucePump_29 - But again, it’s not milk.
But again, it’s not milk.
TheSaucePump_30 - ...and what is this inside of this? I’d like to know how it tastes.
...and what is this inside of this? I’d like to know how it tastes.

The Team

Scott Hunt - Creative Direction, Concept

Hughston May - Concept, Photography, Art Direction, Design and Editing

Orin Heidelberg - Concept, Copywriting

← Arby’s Escape Room
→ Arby’s #MakeMySandwich

Wanna find me elsewhere?

You'll get bored quickly... it's a lot of photos of my adorable husband, our kids and our rescue dog, Porter.