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@thesaucepump on Instagram

Moxie work for Arby's Restaurants | Part of Arby's Escape Room Instagram Story Activation | June 24-25, 2019

Arby's is all about their sauces. Whether you're a fan of Arby's Sauce or Horsey Sauce (or not), sauces are a way of life at Arby's.

Since Arby's already owned the @sandwich Instagram handle, we looked into whether anything sauce-related was available. Rather than create yet another channel we would need to generate monthly content for, @thesaucepump became a one-off-barely-related-to-Arby's landing destination for one of the puzzles in the Escape Room activation.

The trend of super-curated "art" accounts (with deep-sounding captions that mean nothing) on Instagram was something we thought would be exactly the type of trend Arby's would enjoy lampooning... and they went for it. We spent an entire day in the Moxie Studio making the content for @thesaucepump with whatever red, blue, white and "cardboard-brown" pieces we could find in Moxie's prop storage closet, brought from home, or purchased inexpensively from our local Sam Flax art supply store. I have an assortment of random stuff at home in my crafting / making supplies, so I brought in two huge tubs of red, blue and white/silver bits and pieces: bottle caps, kitchen sponges, Red and Blue SOLO Cups, Gummi Bears, spools of thread, to-go food boxes, strawberries, Arby's red straws... we used anything that fit the color scheme. The dark blue piece of "Grover fur" and the red Arby's vinyl bag got a lot of use.

Oh, and three one-gallon bottles with Ghirardelli Sauce pumps attached to them which we filled with Elmer's Glue dyed different colors. It's REALLY not milk.

I think we had the most fun making all of the content for this page hardly anyone would see... 51 posts in all to just for ONE puzzle in the Escape Room. Hughston has a particularly good write-up on her portfolio site since she Art Directed all of the images titled, "The Understated Elegance of a Sauce Pump."

😩🎷🎶

The heart of another is a dark forest.

Everything in its place

I feel personally attacked.

Don’t @ me

😤😤😤

Threads (1984)

This is life, and life is pain.

OOPS haha

Sailing... takes me away to where I’m going

Does my nose look big?

So you may be wondering how I got here.

#Selfie #NoMakeup #NoFilter

This is life, and life is beautiful

100% dairy free. Seriously. This stuff is not milk.

And what a life it was.

Get in formation.

I’m a star, I’m a star

Staring into the abyss

I am watching u

My best friend. My advocate. My ride or die #SauceHubby

...is this normal?

TheSaucePump_23 - The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.

The laws of physics apply the abstractions of mathematics to the real world, often as if it were perfect. For example, a crystal is perfect when it has no structural defects such as dislocations and is fully symmetric. Exact mathematical perfection can only approximate real objects.

Or is it the deep water that runs still?

If at first you don’t succeed, try and try and try and try and try and try and try and try and try and try an

Tfw the bag is fully secured

TheSaucePump_27 - It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.

It’s the summer and things are heating up! Y’all know what I’m talking about. After a long day in that hot sun, you can’t help but get thirsty, and when that happens, the first thing me and #saucehubby do is go for a cold refreshing bottle of Coke. I love these moments and I’m so happy I get to share them with my followers.