What I would do for each of these builds was film the entire process of “making” in video, along with shadow-shooting stills in case they were needed for an Instagram carousel. Then I’d give all of that, along with the actual, finished build, to the team at Nugget to do the editing after they’d filmed a child or two playing with the build.

The big thing I wanted to emphasize was that you didn’t need an engineering degree or a bunch of fancy tools – everything used in the build could be found in most people’s homes: a box cutter, a ruler, packing tape, bowls, etc. If you wanted to be fancy, you could pull out a glue gun – but it wasn’t needed.

Every one of the builds I made could also be made entirely with one Nugget or Chunk box. Every possible piece that could be used, was used. And I thought it was funny how the team marveled at how I could manage to place either the Nugget or Chunk logo prominently on the front face of the build. It’s all in the planning…

Full disclosure: My former boss, Jennifer Barclay, is the reason I got any of this work. Jen left Trade School in September 2023 to become the Senior Creative Director at Nugget—and more than anyone else, she knows what I can do with a cardboard box!